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With the world cup looming in Brazil, i've decided to have a look as to how South African businesses will be taking advantage of the exposure which will be taking place in the South American continent. Basically what's happened is that a group of South African businesses has descended into Brazil to scour opportunities in the growing South American country.
They are part of a South African delegation comprising of twenty-five businesses plus the Department of Trade and Industry (DTI) who are participating in the fourth Investment and Trade Initiative (ITI) taking place in Sao Paulo and Belo Horizonte. The DTI said the aim of the ITI Brazil is to increase exports of value-added products from South Africa to Brazil, by means of showcasing South African companies' diverse range of capabilities to produce world class products and services.The business delegation will participate in a series of seminars, business- to-business meetings and site visits to various companies operating in the mining and capital equipment, automotive components, aerospace, defence, safety, security and agro-processing sectors.
This shows that form a communication point South Africa wants to establish itslef as a force in the international market. After sponsoring the world-cup itslef, South Africa would be familiar with how things work when it comes to developing relationships with other countries in the buying market. Truly there must be some form of growth happening in the South African economy for its businesses to be expanding to this magnitude. Well played SA!!!!!!!!!!
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