Cell C spreads its wings

Cell C caused quite a stir in the local (South African) mobile world with their new super fast 3G services and a new revamped look spear-headed by comedian Trevor Noah. Cell C since then has established itself as a serious contendar with the likes of MTN and Vodacom in the wings, making for a rather competitive mobile network market. Today Cell C brings much needed data connectivity to the academic city of Potchefstroom, with coverage extending as far as Klerksdorp in the North West Province, with the launch of its 3G network using HSPA+ technologies.

The two small towns follow the launch of the network in Mafikeng, which was the first city in the province to enjoy high-speed data connectivity from Cell C after years of being considered an underserviced area. "The roll-out of our network in the province confirms our commitment to bringing connectivity to all South African. Since our launch we have brought access to all the major cities and have deployed 3000 base stations across the country," says Karin Fourie, Cell C’s Executive Head of Communications.

Cell C recently introduced a range of new voice and data products aimed at simplifying and making mobile services more affordable for the South African consumer. With the launch of 99c For Real, Cell C slashed prepaid rates by more than 34% and the company's new Straight Up contract packages help customers chose the simplest offer on the market. Customers with friends and family abroad will also benefit from Cell C's unprecedented rates for international calls, including the 99c rate to more than 50 countries.

"Cell C isn’t finished yet. The mobile consumer in South Africa has and will continue to benefit, and so will South Africa as a whole," concludes Fourie.