Possible business prospects in Brazil for SA?

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With the world cup looming in Brazil, i've decided to have a look as to how South African businesses will be taking advantage of the exposure which will be taking place in the South American continent. Basically what's happened is that a group of South African businesses has descended into Brazil to scour opportunities in the growing South American country.

They are part of a South African delegation comprising of twenty-five businesses plus the Department of Trade and Industry (DTI) who are participating in the fourth Investment and Trade Initiative (ITI) taking place in Sao Paulo and Belo Horizonte. The DTI said the aim of the ITI Brazil is to increase exports of value-added products from South Africa to Brazil, by means of showcasing South African companies' diverse range of capabilities to produce world class products and services.The business delegation will participate in a series of seminars, business- to-business meetings and site visits to various companies operating in the mining and capital equipment, automotive components, aerospace, defence, safety, security and agro-processing sectors.

This shows that form a communication point South Africa wants to establish itslef as a force in the international market. After sponsoring the world-cup itslef, South Africa would be familiar with how things work when it comes to developing relationships with other countries in the buying market. Truly there must be some form of growth happening in the South African economy for its businesses to be expanding to this magnitude. Well played SA!!!!!!!!!!

Cell C spreads its wings

Cell C caused quite a stir in the local (South African) mobile world with their new super fast 3G services and a new revamped look spear-headed by comedian Trevor Noah. Cell C since then has established itself as a serious contendar with the likes of MTN and Vodacom in the wings, making for a rather competitive mobile network market. Today Cell C brings much needed data connectivity to the academic city of Potchefstroom, with coverage extending as far as Klerksdorp in the North West Province, with the launch of its 3G network using HSPA+ technologies.

The two small towns follow the launch of the network in Mafikeng, which was the first city in the province to enjoy high-speed data connectivity from Cell C after years of being considered an underserviced area. "The roll-out of our network in the province confirms our commitment to bringing connectivity to all South African. Since our launch we have brought access to all the major cities and have deployed 3000 base stations across the country," says Karin Fourie, Cell C’s Executive Head of Communications.

Cell C recently introduced a range of new voice and data products aimed at simplifying and making mobile services more affordable for the South African consumer. With the launch of 99c For Real, Cell C slashed prepaid rates by more than 34% and the company's new Straight Up contract packages help customers chose the simplest offer on the market. Customers with friends and family abroad will also benefit from Cell C's unprecedented rates for international calls, including the 99c rate to more than 50 countries.

"Cell C isn’t finished yet. The mobile consumer in South Africa has and will continue to benefit, and so will South Africa as a whole," concludes Fourie.

Affiliate Marketing: Where both sides benefit

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I've always wondered how life would've turned out had I gone down the path of a financial advisor...well this is me giving it a shot so ALL STUDENTS pay attention!!! Ever heard of affiliate marketing? No? Well the definition on Wikipedia gives it as such: "Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts".

Basically what that means is that affiliate marketing is promoting other people's (company's) product and earning a commision in return (if a sale is made). So you're essentially working for a company on an "unofficial" basis. As an affiliate you basically do a number of tasks such as promoting other people's or the company's product using a special link with a code only being used by you embedded into it, this is required by the advertiser to track the leads referred by you. Should someone buy that product (or in some cases complete a task like signing up or completing a survey) using your link, it gets tracked by the advertiser and you are rewarded a commission, which is a percentage of the sale price but can also be a fixed amount as set by the advertiser. This way both the advertiser and the publisher is benefited. Advertisers get more sales of their product when many publishers/affiliates promote their product and Affiliates in turn generate revenue by promoting the product.

Affiliate marketing isn't so simple however...this is due to the fact that the product you are advertising should be advertising friendly for your specific market. This brings us to the fact that not all products or services can be marketed on this new platform. However depemding how well one can communicate with their public almost any product on earth can be marketed with the correct insight and knowledge so this will serve as a key factor in whether your company ends up being a success or not.